Exportar requiere de una formación sólida, motivación, compromiso y paciencia. Cada día se escucha acerca de las maravillosas oportunidades que ofrecen los mercados del mundo y soñamos con participar en ellos de modo creciente y sin exponernos a riesgos, que por supuesto también existen.
Para hacer ese sueño realidad, lo primero e indispensable es hacer una evaluación objetiva acerca de las fortalezas y debilidades de nuestra empresa, definiendo cuáles son sus ventajas competitivas y de donde provienen; después tenemos que hacer una evaluación más detallada del producto que pensamos exportar y, una vez más, definir cuáles son sus ventajas con respecto a los productos de la competencia.
Igual es importante medir y evaluar las oportunidades que ofrecen los mercados, seleccionando aquéllos en donde creemos que será más conveniente participar en el corto plazo, pero sin perder de vista el mediano y el largo plazo, fundamentando esas decisiones en un sólido banco de datos y un flujo de información que permita evaluar oportunidades, riesgos, legislación, escenarios y herramientas de competitividad.
Además, es fundamental estudiar a mayor detalle y cuidado, el mercado seleccionado, para poder definir claramente los objetivos y metas, y asignar los recursos necesarios al proyecto a modo de alcanzar las ventas, la penetración en mercados extranjeros, y obtener finalmente los márgenes de ganancias o utilidades esperados. Para esto, es indispensable definir una estrategia de entrada a los mercados y planear adecuadamente la forma de operación más aconsejable y alianzas estratégicas para ello.
Se considera un plus de este plan de estudios, las certificaciones que actualmente tenemos que considerar para lograr con ello facilitar la gestión de la internacionalización de nuestros productos o servicios.
TODO LO ANTERIOR SE RESUME EN UNA SOLA FRASE: PREPÁRATE PARA EXPORTAR.
En el Instituto Generador de Negocios Internacionales te ofrecemos el Diplomado: Formación de Ejecutivos en Exportaciones y Ventas Internacionales, que está especialmente diseñado para ayudarle en esta importante etapa de planeación y desarrollo del proyecto. Después de elaborado su Plan de Exportación tendrá que ponerlo en práctica (Plan de Implementación) y controlar su desempeño.
PROPORCIONAR A LOS PARTICIPANTES HERRAMIENTAS TEÓRICO-PRÁCTICAS AL IMPLEMENTAR UNA INGENIERÍA DE LA EXPORTACIÓN PARA SU EMPRESA, PRODUCTO O SERVICIO A INTERNACIONALIZAR, A TRAVÉS DE UNA APLICACIÓN Y EVALUACIÓN DE LOS CONTENIDOS TEMÁTICOS QUE EN CONJUNTO LOGRARÁN MEJORAS EN SU PROCESO DE EXPORTACIÓN, A FIN DE CONSTRUIR UNA BASE SÓLIDA, QUE LE PERMITA AL FINALIZAR ESTAR PREPARADO PARA LA EXPORTACIÓN.
Los participantes con este diplomado obtendrán:
- Una metodología para el diagnóstico y análisis de la factibilidad de un proyecto de exportación.
- Los componentes para su implementación y ejecución en los mercados internacionales.
- Una optimización de sus procesos logísticos, de internacionalización de sus productos o servicios y de la estrategia de ventas en los mercados internacionales.
- Analizará sus potencialidades de negociador en los mercados internacionales.
- Elaborar un proyecto acompañado de un plan ejecutivo de exportación, siempre de la mano de alianzas estratégicas y expertos en cada uno de los componentes.
En INGEENIO estaremos muy contentos en fortalecer e impulsar el logro de su sueño: EXPORTAR. Esperamos contar con tu presencia y que juntos desarrollemos y detonemos el Comercio Internacional de nuestro País.
Te envió un caluroso saludo.
El diplomado Formación Integral de Ejecutivos en Comercio Exterior y Operación Aduanera ™ conjunta las tres grandes líneas de trabajo que se dan hoy en los negocios internacionales y se abordan desde el punto de vista de expertos en la materia y con una estructura dirigida a los estudiantes y profesionales que se preparan en dichas áreas.
Estas tres líneas o ejes temáticos de trabajo son los siguientes:
Operación Aduanera.- En la actualidad y con los cambios que se han realizado en las Reformas Hacendarias donde se incluye la Ley Aduanera, es de suma importancia conocer los cambios estructurales en dicha ley y su reglamento, además de los principales alcances que tienen las operaciones en Comercio Exterior con las Autoridades Fiscales y Aduaneras, por eso se tocaran materias como, Estrategias de solución de problemáticas aduaneras en las empresas, Procedimientos Administrativos en Materia Aduanera, Infracciones y Sanciones y la Auditoría Preventiva en materia de comercio exterior entre otras.
Logística.- Es de suma importancia que el profesional que se prepara para incluirse en los Negocios Internacionales, sepa y desarrolle una visión en donde la Logística juegue un papel principal, ya que esta parte es determinante para tener éxito o fracasar en los negocios.
Una logística bien aplicada nos puede dar certeza de que nuestras operaciones nos permitirán ser competitivos, tener tiempos y costos bien definidos, en cambio no tener una formación orientada en esta área nos puede desencadenar una serie de factores que nos lleven a salir del mercado por los mismos hechos.
En esta línea de trabajo se verán temas como la Transportación Marítima, Aérea y Terrestre, Terminología Logística, Incoterms, entre otros.
Negociaciones Internacionales.- La importancia de este tema radica en que es necesario que el alumno aprenda a realizar los primeros acercamientos de manera real con los Mercados Internacionales, iniciar estas primeras aproximaciones es lo que detona en Emprendedores y Empresarios Internacionales, por eso, en este bloque le hemos puesto énfasis a esta parte fortaleciendo este diplomado con temas como, ¿Cómo hacer negocios con Estados Unidos?, Exportación Efectiva, Toma de Decisiones en los Negocios Internacionales entre otros.
El objetivo primordial del diplomado es sumar conocimientos a los ya adquiridos en las aulas, para detonar en cada participante una visión de emprendedor internacional, fortaleciendo sus habilidades y competencias en las áreas de los negocios internacionales y ayudándolos a identificar el sector de mayor interés personal, para una especialización en el área, que impulse su ejercicio profesional.
El diplomado empezará en noviembre del 2017.
Esperamos contar con tu presencia y que juntos desarrollemos y detonemos el Comercio Internacional de nuestro País.
Te envío un caluroso saludo.
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